Influencing UP, DOWN and ACROSS (April 2013)
The sustainability function within Hong Kong companies is stymied by inadequate CEO support, insufficient resources and lack of internal engagement.
Sustainability professionals can address these three barriers by re-prioritizing their objectives. The key to becoming an effective change agent is influencing key internal stakeholders.
Why? Because today’s trends touch every aspect of business. They should be addressed accordingly
How? By influencing UP (senior management), DOWN and ACROSS (all departments across all levels, from the shop floor to middle management).
In short, sustainability professionals need to evolve from being “doers” to becoming “influencers”.
The paper can be downloaded here.